Must My Aspiring Content Creator Pal Cease Exploiting People for Content?

The Prosecution: Beth

At times I'm recorded while I’m eating. I’ll see myself on her social media – it’s like a sudden shock.

A close companion of a decade, she, calls herself the “content queen”. It’s fun for a bit, but it weighs on our friendship.

Being highly outgoing, there's a constant urge the need to record everything constantly. During meals out, she says, “The camera eats first,” and snaps pictures with the flash on, which induces embarrassment. It's unpleasant when other people see her performing for the camera – I get secondhand embarrassment. It also frustrates me because meals lose their warmth.

She isn’t exactly an online personality yet, but Marielle is trying to be. She makes vlogs about living in our city, her daily routine, and her styling career. Her content is good, credit where it's due, but I don’t want to be involved. On occasion I'm captured while dining, or simply tagging along. Later, I appear on her Instagram later, and it comes like a surprise: I’ll have bare-faced, making a strange expression or photographed mid-bite. It’s uncomfortable.

She also expects me to film her at inopportune moments. Sometimes I'm in conversation to another person, or we’ll just be hanging out in the street. I feel like our bond has transformed into me being her unpaid videographer. She has the means to employ someone if she wanted high-quality content. Upon mentioning my discomfort about this arrangement, she dismissed it. I've been invited to several brand events, which was nice, but that doesn’t make up for all the time and effort I invest assisting her create material.

I’m grateful that Marielle has helped me with my career in design, but I resist our friendship to become just a ledger of exchanges. I don’t feel she’s fake or inauthentic, but sometimes I feel that if recording starts, we will begin acting in a way that makes us look good for her vlog.

She will say, “Alright, smile for the camera!” and film me laughing with another. It’s so silly. It's crucial her to recognize that our decade-long friendship still has limits. I enjoy being with her, but I also want to experience it without being filmed, edited, or posted for an viewers. I’m not a accessory for her Instagram.

The Defence: Marielle

I want Beth to see that the content we produce together can get us an opportunity.

I am passionate about shooting content. It’s not just a pastime; it’s part of who I am. Producing content and documenting experiences online allows me to show my personality and connect with people in new ways.

I wouldn't label myself as a professional creator yet, but it’s smart to make money from your interests. I look up to people on TikTok who execute that style of informal, self-made film-making.

Content creation is my interpretation of engaging with life: observing the nuances, sharing them with an audience that values the art behind it. I never intend to make my friend uncomfortable. Bringing her to industry events was my method of sharing opportunities, providing her a opportunity to experience behind-the-scenes moments that could help her career in design too. That isn't blackmail, it’s just being realistic.

I would take her to such functions even if she refused to assist me, but I want her to see the benefits the content we make together can get us: an opening. I know not everyone enjoys being on camera, but often unplanned moments is what makes content genuine. Being recorded occasionally is part and parcel of being my companion. I would delete anything she asked, but she has never asked yet.

I don't demand anyone to be my personal filmmaker, but friends help each other in small ways. My assumption was recording a clip here or there would be enjoyable for Beth. Innovation thrives in collaboration, and having Beth around makes endeavors energetic and pleasurable. I don't compel her to participate in anything, and I would never intentionally embarrass her. But filming together sometimes is part of how I document our time together.

I cherish Beth’s friendship deeply and want to avoid content creation to drive a wedge between us. I am ready to compromise: like asking before filming, and avoiding shots that might make her self-conscious.

This is not about power, it's regarding sharing my world while still respecting hers. Obviously making content is not a substitute for genuine friendship: it's merely part of how I live my life and I desire her to be involved in a way that’s enjoyable for each of us.

Outside Perspectives: Reader Opinions

Is it right for her to stop filming herself and Beth when they are socializing?

Nothing is more excruciating than having a companion point a camera at you. I understand that it's her job, but I don’t make friends come to my work. Maybe she can find like-minded creators to collaborate with. Given the uncertain future of AI, personal relationships are the only thing we have – cherish them!
Liberty, 25

If you’re doing something as a career, you can’t ask your friends for assistance every time, even if they have helped previously. If Marielle loves creating, that doesn't imply everyone around her is willing material. She needs to honor her friend's privacy.
Ankit, 26

Marielle might love producing videos and displaying her life online, but it isn't for everybody. It’s nice she has helped her friend professionally, but she needs to listen to what Beth wants.
A commenter, 27

It seems like you care about each other, so cling to that and ensure it’s the focus in your friendship. Create some authentic experiences, where genuine feelings are preserved, not online archives. Even public figures who seem to share their worlds actually have more privacy than it seems.
One opinion, 53

Marielle appears to be neither present nor genuine when they're together – she's on the job. Each appears confused as to where the line is. The answer is not found in trying to alter one another, but in each setting clear limits around what is comfortable to them and seeing if there is an mutually agreeable compromise.
A final view, 71

Now You Be the Judge

Consider this question: is Marielle over-exposing their friendship?

Joshua Hooper
Joshua Hooper

A tech strategist and writer with over a decade of experience in digital innovation and market analysis.